“Changing landscapes” isn’t just ecological, but also the information landscape, the way we engage communities, and how we adapt messaging to shifting societal dynamics. NRM North uses a variety of technology and AI to support its communications, improve efficiency, and focus energy on enhancing messaging across digital and traditional platforms.
Using a variety of tools, the team strategically assigns tasks based on individual strengths to improve content quality, increase output and provide stronger support to projects in achieving their communication goals.
Grounded in collaboration, data and storytelling, this case study shows how communication can power change. Creating a 360-degree communications campaign for the Tamar Action Grants: For our estuary’s future, NRM North aimed to make on-farm environmental efforts more visible, relatable and far-reaching. Entailing communications planning, video production and advertising, our small in-house team created multiple entry points for audiences to connect with the stories.
Watch the video in the conference video collection.
.Authors:
Ashleigh Walker, NRM North
