In the lead-up to the 2024 Queensland state election, Queensland’s NRM sector secured a landmark $117.84 million investment to deliver a coordinated, statewide program of on-ground land, soil, water and biodiversity management. This achievement — the largest in the sector’s history — was the result of a two-year, ground-up campaign titled: Nurturing Nature, Cultivating Culture. Drawing on three decades of regional NRM experience, the campaign combined market research, strategic messaging, collaborative project design, and persistent political engagement (resulting in some 250 meetings held over an 8mth period).
This presentation shares the key strategies, lessons and turning points from the campaign, and offers insights for other jurisdictions seeking to strengthen political relationships and secure long-term investment in community-driven NRM.
