The 2019 Reef Water Quality Report Card also acknowledges the project as a major contributor to the creation of important social outcomes. A Practice Change Adoption Program encourages and supports growers to adopt new methods once they are proven.
“We attract 40 to 50 growers per year into the voluntary program,” says Ross Neivandt from project managers, Catchment Solutions.
“They may not be innovators but they want to pick up ideas that have been developed by the Catalyst growers. Outcomes developed by farmers, for farmers are highly effective in encouraging growers to be receptive to change.”
Project Catalyst is also innovative in its delivery of services, operating without direct funding for growers. Instead, growers are supported by an experienced team of agronomists, economists, environmental consultants, and extension officers to develop, trial and evaluate new practices.
And the project continues to attract awards. Five growers were recognised recently in The Prince’s Trust Reef Alliance Awards, including winning the Environmental Leadership Reef Sustainability Award, and a project agronomist won The Prince’s Trust Reef Extension Officer Champion Award.
Agribusiness suppliers invest each year to help deliver the Project Catalyst Forum, which attracts local and international delegates to share and discuss new practices amongst producers, research groups, policy advisors and productivity services.